Linkpop is retiring

Here’s what you need to know and where to go next

If you’ve been using Linkpop to share all your important links via Instagram, TikTok, or other social channels, you’ve probably seen the news: Linkpop is shutting down on 7th July 2025.

That means any links currently pointing to your Linkpop page will stop working unless you act fast. But don’t panic, we’ve got you. Let’s break it down and help you choose the best alternative that won’t just replace Linkpop but give you more flexibility and features.

Why is linkpop going away?

Linkpop was created by Shopify to help users share multiple links in one spot (like your online shop, newsletter, social channels, etc.) a great little tool, especially for creators and small businesses. But Shopify is now sunsetting the platform as they shift focus to other parts of their ecosystem.

That means after 7th July, anyone clicking your Linkpop page will land on an error message. It’s not just an inconvenience, it’s a potential lost customer, missed sale, or dropped follower. So now’s the time to switch.

What should you switch to?

There are lots of “link in bio” tools out there. I’ve researched a few and here are our top picks depending on what kind of business or content you’re running:

1. Koji (soon to be Link in Bio by Beacons)

Best for creators who want to monetiseKoji has rebranded to Beacons, and it’s a solid, intuitive choice if you want to do more than just link out.

You can:

Sell digital products

Take tips or donations

Collect email addresses

Embed videos or playlists

The interface is modern, mobile first and very easy to customise. You can even link in your existing shop if you’re selling from Etsy or a standalone website.

💡 Why we like it: It’s ideal for creators, makers and freelancers who want to do more than just link out, it helps you monetise your content directly.

2. Carrd

Best for total customisation

If you want more control over design and don’t mind a tiny bit of learning, Carrd is a game changer. You can build a full mini landing page that feels completely unique, no more cookie cutter templates.

You can:

Add your own branding and fonts

Create forms, embeds and CTAs

Build a one-page portfolio or sales page

💡 Why we like it: It’s perfect if you want to stand out and don’t mind getting hands-on with the setup.

3. Later’s Link in Bio

Best for Instagram Power Users

If you’re already using Later to plan your Instagram posts, their built in link in bio tool is super convenient. It lets you create clickable links from each of your posts so followers can tap and shop or read more, great for brands and influencers.

💡 Why we like it: Seamless integration if you already use Later, and great for driving traffic from specific posts.

4. Linktree

Best All-Rounder

Linktree remains one of the most popular options for a reason. It’s reliable, easy to use, and constantly updating its features.

You can:

Add links, videos, and mailing list signups

Integrate with TikTok, YouTube, Mailchimp and more

Customise branding with paid tier.

💡 Why we like it: A good all-in-one option with lots of integrations and decent analytics.

Don’t Forget - Update Your Link!

Once you’ve chosen your new platform, don’t forget to:

Update the link in your Instagram, TikTok, YouTube bios

Test the new link on mobile to make sure everything works smoothly

 

What am I going with?

🔗 LinkShop

LinkShop - Link in Bio Shop is a Shopify app (launched April 4, 2025) designed to transform your bio link into a shoppable storefront. It enables users to:

Showcase and sell products directly from the bio page

Add customizable links to blogs, social profiles, content.

Match your branding with fonts, colours, images

Track user engagement and clicks all in one place 
Pricing starts at £5/month (Basic) with a Free trial, and a Pro plan at £9/month that removes the “Powered by LinkShop” badge